Alexandre Picca

Alexandre Picca

Area Sales Manager - Asia / Eastern-Europe, KRAL AG

En poste chez KRAL AG

Précédents : ALPLA Werke Alwin Lehner GmbH & Co KG, Amaris, Merck KGaA, Comptoirs de France Bakery (Beijing) Co. Ltd, Association Art'INSEEC, Louis Vuitton, Fauchon


Précédents : Philipps Universität Marburg, Copenhagen Business School, INSEEC, Business School, University Michel De Montaigne Bordeaux III, Beijing Global Institute Of Languages, LEGTA Le Valentin, Legta François Pétrarque


    En résumé

    Endowed with three years of international work experience in Project Management, Innovation Management and Marketing/Sales, I have a passion for Technology. Speaking fluently German, English, French and Chinese, I have a double graduation in Innovation Management and Strategic Marketing, as well as a background in Bioscience/Food Technology. Specialties: Project Management; Innovation Management; Marketing/Sales (B2C/B2B); Digital Marketing; Consumer Behaviour Online & Offline; Business Development/Strategy; Food Industry; Biotechnology; Pharmaceutics; Heavy Industry


Area Sales Manager - Asia / Eastern-Europe


De février 2015 à aujourd'hui
As part of the flow measurement department: • Partners´ network management, partners´ scouting and assessment of the marketing concept • Technical dimensioning and set up of commercial offers • Formulation of market studies; formulation of technical sales pitch ; set up and implementation of ...
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Innovation Management Specialist

Chez ALPLA Werke Alwin Lehner GmbH & Co KG

De mars 2014 à septembre 2014
Achievements: • Project Management (entailing a three-day intensive training): monitoring the Innovation Portfolio and Innovation Process, anchoring the Innovation Culture in the organisation • Market analysis and trends scouting • Cooperative work with key persons in R&D (including a one-week ...
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Chez Amaris

De février 2013 à février 2014
In charge of the Central European Market (Austria, Czech Rep., Slovakia and Hungary) in Engineering Sciences / Pharmaceutics / Biotechnology. • Business Developement • Team Management • Business Unit Management (Finance, HR, Business Strategy)

Philipps Universität Marburg, Marburg

Master's, Philipps Universität Marburg

De septembre 2011 à septembre 2012
Rankings (2005-2011): Worldwide #153-304; Germany (in Business) #9. World’s oldest Protestant University founded in 1527. Accreditation: ACQUIN ( Achievements: • Double MSc's completed with honours: "Good". • Master's Thesis completed with honours: "Very ...
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Trainee in Strategic Innovation Global R&D

Chez Merck KGaA

De mars 2012 à août 2012
Achievements: • Project Management in Front End innovation and Ideation campaign delivered in due course, within budget and according to expectations • Tendency/market study for a brand portfolio stretch as part of the aforesaid project • Risk management (FMEA) and pipeline profitability calculi

INSEEC, Business School, Bordeaux

Grande Ecole Master's, INSEEC, Business School

De septembre 2009 à juin 2012
Management - Business - Strategic Marketing - Ranking (2011-2012): France #13. Achievements: • Academic ranking average: top 10% • Finished #1 in Marketing and #4 in general out of 40 teams, as part of the INSEEC Business Games. Memberships: • AACSB International • EFMD • Conférence des Grandes ...
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Copenhagen Business School, Copenhague

Summer University Program Certificate, Copenhagen Business School

De juin 2011 à août 2011
Ranking (2008-2011): Worldwide #3. Achievement: • ECTS Grade: B for both classes / Danish system Grade: 10. The Copenhagen Business School Summer University Program (15 ECTS academic credits - half a semester) was taught by American Faculties.

University Michel De Montaigne Bordeaux III, Bordeaux

Bachelor's of Arts, University Michel de Montaigne Bordeaux III

De septembre 2008 à juin 2011
Applied Foreign Languages: English - Chinese and International Marketing - Achievements: • Last year carried out alongside my curriculum at INSEEC Business School • Completion of the BA with 75% of the curriculum with honours. Fields of application: Economics, Law, Management, Marketing.

Trainee as Event Planner

Chez Association Art'INSEEC

décembre 2010
Achievements: • Creating 'Les Temps d'Arts' a sole new concept for a yearly major event • Redefining the identity and reputation of the association through this event • Organising a cultural and artistic 200-guest event in Bordeaux

Trainee as Shop Assistant Manager

Chez Comptoirs de France Bakery (Beijing) Co. Ltd

De juin 2010 à août 2010
Achievements: • In charge of a 7 Chinese sellers' team • Overseeing the respect of standards • Merchandising improvements and up-selling

Trainee as Sales Assistant

Chez Louis Vuitton

De juin 2009 à septembre 2009
Achievements: • Second best trainee in terms of sales result at the end of the placement • Completion of the intensive training session at the Parisian headquarters • Up-selling in Chinese

Trainee as Sales Assistant

Chez Fauchon

De janvier 2008 à mars 2008
Achievements: • Overseeing the respect of Fauchon standards as well as the merchandising layout • Adapting to a completely new professional and cultural environment • Up-selling

LEGTA Le Valentin, Bourg Les Valence

Two-year Advanced Undergraduate Diploma, LEGTA le Valentin

De septembre 2005 à juin 2007
Commerce and Food Engineering - Achievements: • Top of the class • Diploma obtained with honours. Twofold programme entailing: Corporate subjects: Marketing, Management, Economics. Scientific subjects: Life Science, Food and Industrial Engineering.

Legta François Pétrarque, Avignon

French A-level, Legta François Pétrarque

De septembre 2003 à juin 2005
Achievements: • Top of the class • Diploma obtained with honours


  • Business development
  • Ideation
  • Innovation management
  • Project management
  • Strategic marketing

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